ABOUT THE PROJECT
We all know about the challenges our planet stands before – challenges which may turn great waves and surfing into nothing but a memory. For Quiksilver, “Made by Waves” is a way to put the waves back in to the brand, and at the same time become a rolemodel and inspiration for both the surf industry and a new generation of surfers. By installing waverollers on Huntington Beach, CA, Quiksilver can produce all of there products with the help of wave power. Thereby creating sustainable communication and turning Quiksilver in to a brand not just made for waves, but a brand Made by Waves.
CLIO AWARDS 2012, Integrated campaign, Winner
CREATIVITY INTERNATIONAL AWARDS 2012, Integrated campaign, Winner
NEW CREATIVES 2012, Campaign of the month, Winner
THE FIRST 72 HOURS
When Made by Waves was published online, a lot of people took interest in it. Surfers, innovators, ad-people and journalists – they all wrote, blogged and tweeted about it. We even got invited to Quiksilvers european HQ in St. Jean de Luz – and a feature in the upcoming issue of Contagious Magazine. Below you can see some of the reactions from the first 72 hours online..
Have a nice day!